Portugal is the first country in Google’s new International Travel Advisor Group
SATA Azores Airlines expands its winter schedule

MADEIRA NAMED A WORLD'S LEADING ISLAND DESTINATION

Madeira, Portugal, is again on the list of Best Island World Destinations.

 

Madeira is, for the fourth consecutive time, a leading Island Destination in the World according to the World Travel Awards. As a result, the Madeira Promotion Association launched today a campaign to mark the accomplishment, continuing the #madeiranowordsneeded hashtag, that was launched in July, when the destination was recognized by the same organization as leading Island Destination from Europe 2018, a title already won in 2013, 2014, 2016 and 2017, that is, 5 times.

 

The investment in the positioning #madeiranowordsneeded now includes a new look, based on a photo that shows nature on Madeira in its purest, most active state, which is vital to the Destination image as world’s best. The creative concept of the campaign presents a cinematographic video that links the nomination in the "Oscars of Tourism."

 

The media plan associated with the campaign is almost exclusively digital based on social networks and will be online through October 24 in more than 10 countries.

 

"We are very proud with this nomination and we want to take this opportunity to launch a campaign to appeal vote,” says Roberto Santa Clara, Executive Director of the Madeira Promotion Association. "The awards that the destination has received are, in addition to the recognition of the quality of Madeira as a tourist destination, an excellent communication tool that has allowed us to build a credible position. The campaigns we have launched on this subject have had a strong impact, in particular the #madeiranowordsneeded concept which in just 3 days reached over 2 million people. "

Image003

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)