In 2015, Americans flocked to Portugal in record numbers, with an 18.1% increase in overnight stays, over the 2014 total. This comes after double-digit increases over the past 6 years. According to Turismo de Portugal, between January and December, the U.S. was one of Portugal’s fastest growing inbound markets.
Recent figures also show that the American boom has spread around the whole country, with the Alentejo up 44%, the Azores 30,8%, the North 25,4% and Lisbon 16,8%. Not only is the US one of Portugal’s fastest growing markets, but American guests’ spending, per capita, far outpaces other foreign visitors.
So, what caused this increase? Media reviews and articles on Portugal have spiked over the past year, the country being featured amongst some of the top tourism destinations. Jayme Simões, Turismo de Portugal Communications’ Partner, puts it this way. “We have seen American visits to Portugal more than triple over a decade - so, this tells us we have lots of happy visitors who are our ambassadors – telling friends about how great a destination Portugal is. We also offer real value - especially on the high end and in terms of luxury. Portugal is one of the safest destinations in the world, and it is authentic – offering unique experiences that you will find nowhere else. We look for this trend to continue."