The Portuguese Tourism Board, Turismo de Portugal, has just launched a new web asset, www.portuguesetrails.com, dedicated to Portugal's diverse offerings for cyclists and hikers. The aim of this initiative is to help travelers plan their trips to Portugal and connect with support for hiking or biking. With a mild year-round climate, activities for cyclists and hikers are growing in Portugal every year.
The Algarve is the pilot region for the project, which offers more than 140 trails for cycling and hiking and 11 companies designated as "bike and walk friendly.” Centro de Portugal and Alentejo will be included in this platform over the next few months, with the remaining regions following in 2018.
The international communication tools being used by Portuguese Trails to promote Portugal as an active sport destination include international shows, the organization of educational visits for travel agents and journalists, and advertising campaigns on social media - are.
For the Secretary of State for Tourism, Ana Mendes Godinho, this "is a way of increasing the visibility of the continuous work that is being done in the country to structure a tourism offering that attracts people throughout the country and all year round, thus promoting territorial cohesion, which is one of this government's priorities."
Portugal is one of the most geographically diverse countries in Europe and home to numerous world heritage sites and traditions. The size of the country allows to cover a great portion of it on a bike to get out and explore different heritage sites, traditions, food and natural beauty. Portugal is home to beaches, glacial valleys, big mountain ranges, wine countries and national parks.
Turismo de Portugal operates as part of the Ministry for the Economy. It is the National Tourism Authority responsible for the promotion, enhancement and sustainability of tourism in Portugal. It brings together all of the institutional competences involved in dynamic tourism.