Madeira, Portugal, is again on the list of Best Island World Destinations.
Madeira is, for the fourth consecutive time, a leading Island Destination in the World according to the World Travel Awards. As a result, the Madeira Promotion Association launched today a campaign to mark the accomplishment, continuing the #madeiranowordsneeded hashtag, that was launched in July, when the destination was recognized by the same organization as leading Island Destination from Europe 2018, a title already won in 2013, 2014, 2016 and 2017, that is, 5 times.
The investment in the positioning #madeiranowordsneeded now includes a new look, based on a photo that shows nature on Madeira in its purest, most active state, which is vital to the Destination image as world’s best. The creative concept of the campaign presents a cinematographic video that links the nomination in the "Oscars of Tourism."
The media plan associated with the campaign is almost exclusively digital based on social networks and will be online through October 24 in more than 10 countries.
"We are very proud with this nomination and we want to take this opportunity to launch a campaign to appeal vote,” says Roberto Santa Clara, Executive Director of the Madeira Promotion Association. "The awards that the destination has received are, in addition to the recognition of the quality of Madeira as a tourist destination, an excellent communication tool that has allowed us to build a credible position. The campaigns we have launched on this subject have had a strong impact, in particular the #madeiranowordsneeded concept which in just 3 days reached over 2 million people. "