North Americans are relocating to Portugal in huge numbers. Many are drawn by the dream of a sunnier, simpler life—but not everyone knows where to start. That’s where Let’s Move to Portugal comes in. A newly launched website,   https://www.letsmovetoportugalnow.com/  is now live, offering a reality-based information hub for North Americans considering the move abroad.

Unlike typical relocation blogs, Let’s Move to Portugal presents a news-driven, practical, and unvarnished look at the laws, policies, and lived realities of moving to Portugal. It is designed as a destination-specific news publication for motivated individuals and families exploring long-term relocation—not a fantasy, and not a vacation.

The platform is a collaboration between Drinkwater Marketing, the boutique agency behind state-focused relocation media like Let’s Move to Maine, and Jayme H. Simões of Louis Karno & Company Communications, the strategist widely credited with introducing Portugal to American travelers over the past two decades.

“We’ve seen too many influencers and content creators selling a glossy, postcard version of life in Portugal,” said Simões. “This platform delivers the full picture—warts and all—so people can make informed, thoughtful decisions.”

Between 2017 and 2022, the number of U.S. citizens living in Portugal rose by 239%, with recent estimates from AIMA placing the figure at more than 20,000 as of early 2025. Portugal’s appeal—its affordability (relative to the U.S.), political stability, mild climate, and family-friendly culture—has made it a top destination for remote workers, retirees, and globally mobile families.

But the founders of Let’s Move to Portugal urge caution and preparation. “There’s a lot of fine print in the dream,” said Lisa Carter, founder of Drinkwater Marketing. “We wanted to create a news resource, not a marketing brochure—something that dives into the hard parts: visas, healthcare, education, housing laws, and integration challenges.”

The website features original reporting, expert commentary, and real-life insights on Portuguese visa and residency policies, navigating public and private healthcare systems, understanding real estate regulations and cost-of-living trends, accessing schooling and transportation options, managing pet relocation, and adjusting to language and cultural norms. The editorial team also examines growing concerns in Portugal around affordability, housing availability, and social equity. Drawing on reputable sources such as Forbes, CNN Travel, and Fortune, the platform helps readers weigh the benefits and limitations of life in Portugal with clarity and context.

Let’s Move to Portugal is not just a relocation site—it’s a public-interest news platform for those making one of life’s biggest decisions.

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